How to Use Real Estate Marketing to Reach Your Ideal Audience

How to Use Real Estate Marketing to Reach Your Ideal Audience

How well do you know the renters in Noblesville, Indiana? If the answer is "not very well," you could lose the chance to gain real estate clients. Your vacancy rates could rise as your competitors gain the advantage.

Before that happens, learn how to reach your ideal audience with effective real estate marketing strategies. Precise targeting can help you develop personalized campaigns. Start connecting with clients using these strategies today.

Gather Audience Research

Before using the rest of these property marketing tips, research your ideal clients. Create buyer personas based on demographics, behaviors, and desires. Think of each buyer persona as a real person.

You can group real estate clients based on:

  • Age
  • Gender
  • Location
  • Marital status
  • Career
  • Income
  • Buying behaviors
  • Online behaviors
  • Interests
  • Hobbies
  • Pain points

Each buyer persona will have different habits, needs, and interests. You can use this data to personalize your marketing strategies. Over 80% of people say being treated like a person is important to winning their business.

Neglecting to gather audience research could lead to irrelevant or unhelpful content. Unfortunately, 74% of people get annoyed when content doesn't align with their interests.

Developing personalized target marketing campaigns can boost your ROI by eight times or more. About 98% of marketers say it also enhances customer relationships. As a real estate investor, developing relationships can increase your retention rates.

If you need help defining your target audience, work with a property manager. They'll help you reach your real estate clients.


Search engine optimization (SEO) will help you appear in front of real estate clients as they look for local listings online. In fact, 68% of experiences online start with a search engine. To appear for relevant searches, gather keyword research.

Draft a list of terms people use to find your listings online. Use tools like SEMRush, Google Trends, and Answer the Public.

Use your keyword research to start creating relevant content. For example, you can cover Noblesville housing market trends. Showcase your expertise and value.

Optimizing your content will help you gain online visibility and generate traffic to your listings. It will also give you a competitive advantage. Use your research to create personally relevant content to reach your ideal real estate clients.

Create Targeted Ads

Paid advertising platforms will allow you to appear in front of clients based on demographics. You can use platforms like Facebook Ads to create digital ads on Facebook and Instagram. When someone clicks on the ad, they'll arrive on your listing page.

Make sure your ads are compelling. Target different buyer personas by creating multiple campaigns.

Choose Relevant Hashtags

Social media marketing is an effective way to gain online visibility. When sharing your content on social media, use relevant hashtags to appear in front of ideal clients.

You can also work with social media influencers. These individuals already engage your ideal clients. They can promote your content to help you reach more people online.

Reach Renters With Real Estate Marketing

Target marketing will ensure you create relevant content for your real estate clients. Use these real estate marketing tips to get started. Otherwise, consider working with an experienced property management company.

We can save you time and money by using proven property marketing strategies. PMI Indianapolis has nearly 20 years of industry experience. Contact us for more property marketing assistance.